A new range of California summer wear combining casual chic, understated elegance and sustainable style.
CALIFORNIA ESSENTIALS
A starter edition of essential summer wear styles, each one made from premium sustainably-sourced organic fabrics
COAST-TO-COCKTAILS COLLECTION
A collection of California summer wear for everything from an early morning coffee by the pool to an evening stroll along main street. And anything else in between.
CALIFORNIA
SWIM
A limited edition collection from one of California 's best swimwear designers
Locally made,responsibly delivered, beautifully worn
About
ON WHITE® is a trademark-registered women's resort wear brand born in 1983 in Santa Monica, California. For many years, the brand produced a popular and comprehensive range of resort wear for the American market. Six years ago, ON WHITE® decided to create a new line of sustainable summer wear exclusively designed and eco-efficiently manufactured for the European market. The new European collection has a contemporary design aesthetic and will only be manufactured in Europe. It is expected to be available online and in selected stores across Europe during 2025.
Eco-efficient &
sustainable
ON WHITE® uses the latest digital garment design software and 3D tension-mapping technology in order to reduce carbon footprint and fabric waste.The sustainable cotton used in our fabrics and yarns is organically grown and locally sourced and only recyclable materials are permitted in any ON WHITE® operations or supply chains.